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Membership vs. Micropayments: Which is the Better Way to Monetize?

Two old parking metersIf you’re trying to monetize your blog or other content-based website, you’ve got a lot of decisions to make. First is the method of bringing in revenue your site will favor; next is what specific tactics you’ll use to actually bring in the income you’ll need to sustain.

If you’ve decided on the paywall model (and there are plenty of reasons to), the next step is figuring out whether you’d like to focus on a recurring, membership-based revenue stream or one that relies on one-time micropayments.

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The Pros and Cons of Paywalls for Monetizing Online Content

A brick wall.

If you run a website or blog, there comes a point when it’s time to stop doing it for the love of the craft and start to make a little money off of your efforts. Unfortunately, this is very often more easily said than done.

There are a lot of different ways to monetize your blog or website, from embedded advertisements (which we don’t recommend) to selling merchandize. One controversial method is the paywall. Basically, users can’t access certain content, or certain amounts of content with metered paywalls, without paying for a membership or one-off usage fee.

Paywalls are popular with many large, legacy media sites like The New York Times and other publications that got their start in print. But how much can these sites offer guidance to a small, upstart site like yours? Can the paywall model with smaller sites?

The answer to this question is different for everyone. Take a look at some of the pros and cons of the paywall model below to help decide if it’s right for you and your site.

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How to Make & Monetize an Educational Website (Without Ads!)

An illustration of a teacher reading to a trio of scholars, meant to represent the the educational website experience.

Are you an expert in anything? Are you a master mechanic, Phoenician history buff, marketing whiz, expert cabinet maker, a gifted magician, classically-trained bassoon player, or a crackerjack with yo-yo tricks? Do you speak fluent Klingon?

Everyone has a passion, and if you want to know how to make yours into more than just a hobby by starting and monetizing your own educational website, keep reading.     

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Find the Right Billing System for Your Subscription Box Business

A man sealing a package for his new subscription box club business.It’s been said that we’re living through the “subscription economy.” The old pay-per-product paradigm is giving way to a recurring, subscription based business model – think Netflix’s usurping of Blockbuster’s home-video throne, or Adobe’s move to offer their Creative suite through a subscription service over the cloud.

Nowhere is this trend more apparent, though, than with the surge in subscription box clubs. Customers pay a monthly subscription fee and receive specialized products in weekly or monthly packages. Everything from necessities like groceries and toiletries to luxuries like perfume, action figures, and wine is now available through a monthly subscription box club.

If you’re an entrepreneur with a great idea for a subscription box business now’s the time to strike while the iron is hot.

But you’ll need more than just a great idea to succeed in the subscription box business. You’ll need seed money, inventory, a marketing plan, a sleek online presence – and not least a good recurring payment management system. That’s where Subscription DNA comes in.  

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