3 Tips for Subscription Companies During the COVID-19 Outbreak

It’s not secret that the COVID-19 pandemic is affecting many different industries–and the subscription industry is no exception. Gyms, magazines, SaaS and paywall-centric companies seem to be getting hit the hardest. Even in the face of uncertainty, though, many subscription companies can take steps to not only stay afloat, but thrive. Here’s 3 tips to consider.

Adjust Your Freemium Models to Retain Existing Customers

Now is the time to hold on to what you have: your loyal customers. Rather than shut your existing customers out from your services, offer whatever you can for free. For example, many gyms that were forced to close have both refunded their customers and started to offer virtual work out classes for free. These actions keep their brand awareness alive. When this is all a thing of the past, customers will remember who had their backs. 

Embrace Online Video Services

It’s amazing how much you can accomplish online today. It’s no surprise that subscription streaming providers like Netflix, Hulu, and Amazon are thriving right now; nor is it shocking that grocery delivery services are thriving either. If this is not inline with your capabilities, then consider producing educational content. Colleges aren’t the only ones who’s online courses are in demand. From music to computer lessons–hobbyists and career-driven individuals are always looking to learn new skills. Rather than go to or back to college–and endure the high costs of attendance–people are turning to online courses. If you’re a SaaS company, is there something you can try teaching? If it’s not specifically related to the product, maybe you can offer software development courses.

Show Your Support to The World & Keep Marketing

It’s important to let potential customers know that you’re flexible and supportive. Free incentives are always welcome, but so too is the acknowledgement that everyone is in this together. Don’t let the outbreak stop you from marketing your services or products either: now is the time to stay active on social platforms. Continue to post regularly while actually interacting with the community too. If something catches your eye from a connection of a connection, then like, comment and share! This will create much-needed awareness. Be genuine, supportive, and attentive; in time, old customers will return, and new customers will find you. 

Subscription Management Solutions Go Further Than Recurring Billing

While many companies both small and large consider the prospect of selling products and services on a subscription basis, few companies think in advance how they’ll manage the subscriptions. After all, the idea of managing customers on a monthly basis is a little more onerous then selling them something and seeing the back of the for the next few years, or a decade. Subscription management needs a process and a framework to build upon.

Why Do I Need Subscription Management Software?

A subscription management platform integrates subscription billing, subscription management, paywalls, and authentication, and makes it easy to market to subscribers with email, segmenting your subscriber list in any way you choose. The alternative is a series of separate solutions strung together in a patchwork attempt to cover all the business’ bases and the needs of subscribers.

Solutions such as Subscription DNA allow customers to log in and manage their own accounts right from your web site. Using an administrative console, you can quickly manage accounts, automate recurring invoicing, analyze reports, communicate with targeted user groups, process transactions, generate payment requests, track member login statistics and more.

What’s the Difference Between Subscription Management and Recurring Invoicing?

In many cases, the financial software used by businesses has the capability to do recurring invoices. Customer’s accounts can be adjusted to invoice existing subscriptions, usually by choosing the first bill date and setting the interval (monthly, quarterly or annually) and setting a final expiration date on the subscription. While this is handy in a limited set of circumstances, it’s not subscription management.

Subscription management goes much further, allowing companies to engage in usage billing so they can offer a tiered model of subscriptions. (Use more, get a higher bill, useless, get a lower bill). The recurring invoices can usually cope with only a “one size fits all” billing model. If customers decide to move to a higher tier in the middle of the billing interval, a recurring invoice model isn’t going to be able to cope with the change. In this case, billing adjustments would need to be manual.

Finally, many subscription businesses like to offer marketing promotions, which might go something like this: we’ll provide you with a three-month trial offer at a 50 percent discount from regular prices. If you decide to continue your subscription after three months, you can roll your trial membership into a full paying plan. A recurring billing platform is never going to be able to cope with this level of complexity.

Subscription management platforms allow for a virtually limitless number of subscription billing options, as well as customization for groups, reporting, communication tools, and premium content/paywall capabilities. For more information about Subscription DNA, call 513 574-9800 or visit our web site.

Subscription Service Businesses See Holiday Season Boost

Subscription services have become a hot business. Today just about everything you can imagine from your weekly groceries to the car you drive can be attained with a subscription service. Most appealing about these services is the convenience, discovery and trendy possibilities they provide. For the 2019 holiday season, they were also a hotly requested item on most people’s wish lists.

According to reports, Cyber Monday, which was one of the biggest online shopping days in history – $9.2B in sales according to calculations by Adobe, also saw an increase in people signing up for subscription services.

Box-of-the-month and digital media streaming services topped this list of subscription services people are signing up for today and online courses came in a close third as what people are signing up to pay for monthly.

Giving these as gifts have become a popular choice because of the variety and personalization options possible. For those with beer lovers, foodies, or make-up junkies on their shopping lists, for example, there are a plethora of options to pay for a monthly or yearly delivery of curated boxes without having to do much else for the gift than to set-up the payment method.

For subscription service providers this increase can also be profitable for the overall business. Once a customer chooses to gift a subscription service or box to someone there is a likelihood they too will become customers and create additional profit for the company.

Choosing subscription services for holiday gifts this year was also interestingly followed by a change in payment options for subscription offerings. Many people were found to use payment solutions like PayPal to process their fees which shows an additional push for the ease and convenience that automated, all online commerce and solutions are continuing to have on consumer spending habits.

Are you ready to set-up a subscription billing service? Trust Subscription DNA. Our enterprise cloud billing and membership management software saves you time and money. Our SaaS platform integrates subscription billing, subscription management, paywalls, and authentication so it’s easy to use and implement. Learn More!

How to Manage Group Subscriptions

Group subscriptions are a way for organizations to buy digital access for a specific group of members: employees, for example, or students at a school. When it’s configured properly, a group subscription provides authorized access to a set number of users and allows an account administrator to manage the list of users. Group subscriptions might be paid in advance by the organization, or it might be paid for by subscribers (perhaps with a special discount offered to the group). In any case, it’s important to manage these subscribers as a group when it comes to marketing and communications since it’s likely they have similar interests in your subscription-based business.

Choose a Subscription Management Platform with Group Capabilities

To manage group subscriptions, look for a software solution that allows you to generate group packages and lets a group “owner” manage the members of the group. The solution should allow the group’s billing to be automated according to the group owner’s preferences. In addition, customization for group members is important. Ideally, group members should be able to manage their own subscriptions within the group.

Important Tips for Group Subscriptions

Create a customized sign-up process for the group. Choose a solution that allows for the creation of a unique signup form that each group’s members can use to register into their group.

Find the right balance of group owner functionality and individual member flexibility. Group owners should be able to optionally add members from within their account. At the same time, each member should still remain a unique login and statistic so you can retain visibility into individual activity.

Set up group communications. This way, you can customize email responders and generate batch email blasts to target either the group’s owners or the group’s members and then populate the email body using a number of optional variables.

Market to the group. Look for a solution that allows you to create HTML email templates that can be reused quickly for future emails when it’s time to market to the group as a whole. Email blasts can be scheduled for a future date and time, while responders are triggered instantly on various user actions.

Contact Subscription DNA

Cloud-based subscription management platform Subscription DNA provides subscription billing, membership, and paywall software that can be used to manage and customize group subscriptions. Enrollment tools designed to accommodate group subscriptions help organizations manage, bill and market to groups seamlessly, and provide the flexibility groups need to offer their members easy-to-manage subscriptions. Contact Subscription DNA via Web site or phone at 513-574-9800 to learn how you can add group capabilities to your subscription management.

What Makes a Subscription Service Work?

Subscription services appear to be all the rage these days. Brands like them because they cut out a retail middleman and create a more regular revenue stream. Consumers like them because they’re convenient, offer greater choice, and allow customers to tailor their buying experiences to their needs. But not every product or service is suited to a subscription model, and if you can’t help consumers see the benefits of yours, you won’t get very far.

In a recent article for eConsultancy, Rebecca Sentance recounted a panel discussion that took place recently where panelists discussed the distinction between products that we need, such as food and toiletries, and products that we want, like wine or beauty products. The nature of the products themselves will dictate whether a subscription plan is viable, and the success of similar products as a subscription doesn’t guarantee that a product will go down well on a subscription basis.

“Certain products just don’t work well as a subscription service,” wrote Sentance. “Underwear and socks are a tricky proposition for a subscription because people only need them semi-regularly, but they also don’t work as a rental item, which is how other clothing subscriptions like Rent the Runway succeed with a subscription model.”

An Incentive to Buy

Panelists agreed that to succeed, subscription-based items must offer a regular incentive to buy. The subscription model works best for products and services that customers need regularly (or higher-priced items that they need semi-regularly). But the management of the subscription process is also key: customers won’t be wowed by a subscription process that’s cumbersome, limited and hard to manage. For this reason, it’s critical that subscription businesses have a good management platform in place.

A Good Subscription Platform

Subscription DNA’s subscription management software is ideal for small and medium-sized businesses that wish to build a startup subscription business model. It features group enrollment tools and group communications, email marketing automation, cloud billing automation and payments, intuitive membership management, CRM and premium content, and paywall management. Your customers can even log in and manage their own accounts right from your Web site.

To succeed in the business subscription model, it’s important that you build the type of community that keeps subscription customers engaged, interested and loyal. Contact Subscription DNA via to learn how you can market to, communicate with and support younger consumers.