Pros and Cons of Yearly vs. Monthly Billing

A subscription billing plan could provide your business with a predictable stream of income. Customers who were satisfied with your company’s products or services could become repeat customers via a subscription service instead of having to make multiple individual purchases. That could help you easily cultivate a loyal customer base.

If you are thinking about setting up a subscription billing system, you will need to decide whether to charge customers on a yearly or monthly basis. Each model has pros and cons.

Yearly Billing Model

By charging an annual fee, you could keep customers for at least a year, which could help you build loyalty. You would be guaranteed a year’s worth of subscription fees for each customer who signed up for your service. Annual billing could also help keep your overhead down since you would not have to process monthly payments.


Charging an annual fee could lead to disputes if customers forgot about the subscription and didn’t recognize a new charge when a subscription automatically renewed. You might have to issue refunds to a large number of customers unless you sent reminders to inform them that their subscriptions were going to renew soon.

Customers who couldn’t afford to pay upfront might decide not to sign up at all if an annual subscription fee was the only payment option. People who were trying out your company’s products or services for the first time might also be reluctant to commit to an annual subscription.

Monthly Billing Plan

With a monthly subscription model, you would have money coming in on a regular basis. That consistency and predictability could make budgeting easier than it would be if you only got paid by each customer once a year.

With a monthly subscription billing plan, the cost would be spread out in even installments throughout the year. That means that the upfront cost for customers would be lower than it would be with an annual subscription.

Monthly billing might help you attract more customers than you could with an annual billing model. The downside is that customers might cancel their subscriptions after a month or two, which means it could be difficult to build customer loyalty.

What Should You Offer?

You could offer both annual and monthly billing options to your customers. For those who paid annually, you could charge an amount that was less than the sum of 12 monthly payments to encourage those who were able and willing to pay upfront to do so.

Subscription DNA can help your business process subscription memberships with annual or monthly payments. Our software can make it easy for you to manage your customers’ accounts, and our Secure Subscriber Portal can allow them to handle many issues themselves instead of calling customer service. Contact Subscription DNA to learn more about how we can help your business.

How Recurring Monthly Fees Can Make Your Business Successful

Having a successful business requires more than a great idea and a brilliant marketing strategy. To keep your customers satisfied and prevent problems that could cost you money, you must manage payments and revenue effectively. Using software to process recurring monthly fees can help you do that.

Reasons to Use a Recurring Payment Model

Setting up recurring monthly payments makes it easy for customers to manage their purchases. Instead of having to place individual orders, they can simply create an account, choose a membership option, and forget about it. That provides customers with convenience and gives businesses a steady stream of income.

Abandoned online shopping carts can cause businesses to lose out on large amounts of potential revenue. Customers often leave before completing a purchase because the payment process is too complicated or because there are not enough payment options. Recurring payments can prevent losses due to abandoned shopping carts.

If a credit card payment fails for some reason, a subscription billing system can automatically try to process the payment again at a later date. If the payment still cannot be processed, the software can send an email asking the customer to update the billing information.

Recurring payment software can notify customers if their credit card will expire soon so they can update their billing information and prevent problems. Billing software can allow users to make those and other changes themselves, rather than calling to speak to a customer service representative. That can save your business money.

Why You Should Work with a Professional Subscription Management Service

Businesses often offer subscription services with a variety of pricing structures. Prices may change periodically, and discounts and promotions may be applied from time to time. Without the right software, it can be difficult to keep up with all those changes and to make sure that customers are charged the right price. A subscription billing service is set up to handle numerous pricing structures and can make changes as needed.

Companies that receive regular recurring payments must separate earned income and deferred revenue to reflect the difference between money collected for products or services already provided and payments for products or services still owed to customers. A company that processes recurring payments has software that can meet those requirements.


Hacking is a serious problem that has affected businesses in every industry, as well as governments and educational institutions. It may be difficult or impossible for you to protect your customers’ data if you try to handle billing with a simple in-house system, but a company that handles recurring payments on a large scale is up to the task.

Get Help Managing Recurring Payments

Subscription DNA can help your business efficiently process recurring monthly fees. Our software makes it easy to manage customers’ subscriptions and financial data and to make changes when necessary. Our Secure Subscriber Portal allows customers to make any changes themselves, which can reduce the burden on your staff. Contact us today to learn more.

How to Drive Organic Traffic to Your eCommerce Store

If you’ve been struggling to drive traffic to your eCommerce store, then you’re not alone. Nearly everyone who sells products online are competing in some way with giants like Amazon, eBay, and Walmart. While this fact makes the competition in certain markets fierce, rest assured that it is still possible to drive traffic to your store without spending a fortune on ads. How? With SEO of course! If you’ve read anything about SEO, then you know there’s a lot too it. Even though this is true, optimizing eCommerce content is a lot easier than many people think. To improve your organic rankings, engagement, and conversions, create meaty product pages and solution-driven blog content.

Optimize Your Most Important Category and Product Pages

If you’ve got hundreds or thousands of product pages, you might be wondering where to even start. Here’s the answer: focus on the category pages that hold the most lucrative products. In general, traffic to your category pages are worth more. From an SEO perspective, your category pages should be built to target more generic and general keywords. For example, if you sell cameras, then you would want to categorize them by general terms first. For instance, if you look at Best Buy, you’ll see that they have a master category page for camcorders, as well as a subcategory for action camcorders. This is smart because these are both very general keywords (“camcorders for sale” and “action camcorders for sale”) that most people will search for

Add Keyword Rich Copy to the Bottom of Important Category Pages

To get your category pages to rank higher in search, add keyword rich copy to the bottom. If you pay attention, you’ll notice that this is very common–because it works! Just check out the bottom of Best Buy’s main camcorder page



Now, with a tool like ahrefs or Search Console, we can see that this page is doing quite well for some important terms



Create Meaty & Informative Product Pages

Once you’ve optimized some key category pages, focus your attention on the most important product pages. For these pages, you want to make sure that they cover everything that someone would want to know about them. If you’re not sure what that is, then look at some products on Amazon. Notice how in-depth some of these pages are; to really get to the root of what people want to know, look at the questions section.


Check out this blender page for example



Take a look of what some people want to know


If you sell something similar, then it would be good to cover these technical specs, and to get specific with the types of foods this would work best for.

Create Blog Content That Solves Problems

People generally buy products to solve certain problems; therefore, to drive traffic to your site, create content that speaks to these problems. For example, if you sell mattresses, then with some basic keyword research, you’ll see that there’s a large demographic of buyers who have bad backs. Knowing this, identify specific products that would actually help soothe backache, and create content around it. For instance, you might write something like “3 Mattresses that Help Soothe Chronic Back Pain.” Who wouldn’t click on that?


There are a lot of ways to optimize your eCommerce store for organic success. If done right, these tips can yield some serious results. If concepts like keyword research and meta tags are foreign to you, then it may be best to consult SEO experts like Keyword Performance LLC. Good luck, and remember: increasing your traffic is possible, all it takes is the right strategy and a healthy amount of elbow grease!  

Coffee Subscription Services on the Rise

Who doesn’t love a fresh cup o’Joe?!  For most early risers, nothing beats waking up in the morning with a fresh brew of coffee beans for a jump start to the day. During the COVID-19 shutdowns, many have had to scale back or even completely eliminate those early mornings and midday coffee runs to their favorite shop. Others have discovered that the same convenience and appeal of subscription services for many other things in life have now also made their way to the coffee business, and many have been taking advantage. 

According to reports, coffee subscription services have increased during the pandemic and quarantine. People not only are craving new flavors and blends, but they like the element of surprise in getting something new to try and also the ability to control when and how much they received and shipped right to their doorstep – no mask, gloves or public contact needed. 

Some of the fun theme coffee subscription services today include brews from around the world, brews aged in whiskey and bourbon barrels for a unique flavor, and even those that contribute profits to organizations like animal rescues and shelters. 

Subscription services are for far more than music streaming and movies today. People are signing up monthly curated boxes with fashion inside, food, snacks, and even automobile subscriptions. If you’re a company offering subscription services, be sure you have a billing platform that works for you. Subscription DNA provides reporting, billing and even communications tools to help your business succeed. 

Is It Time to Re Invent Your Subscription Business?

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According to a recent report compiled by Zuoara, a subscription software company, the subscription industry is currently stable. Even though this may sound comforting, it’s important to remember that this is still very much a time of uncertainty. This is a time when anything can happen: like the swings of the stock market, the subscription industry can either sore or plummet tomorrow. 

We already offered some strategies subscription companies can use to gain and retain customers, but today we wanted to take a different approach. If you’re in an industry that is struggling, then have you considered starting completely fresh? We are not suggesting that you abandon your brand; rather, ask yourself if it could be reinvented? 

Put a Unique Spin On What You Already Know

If you already have experience starting a subscription based company, then why not consider jumping into a market that is stable? For example, streaming resources can be quite valuable. If you’re in the travel industry, consider creating a streaming platform that travelers can appreciate. This could be shows where hosts travel the globe (a la Diners, Drive Ins, and Dives, except in the travel niche). 

Are you in the event industry? What if you tried selling reoccurring merchandise online? Whether it’s speakers, artists, or influences, the fact remains that you already know who’s trending, right? So, capitalize on it! If you don’t think there’s a market for it, then think again. Companies like Loot Crate have shown us that people enjoy all sorts of unique collectibles.

Don’t give up. This pandemic will pass in time. Stay safe, healthy and creative!