What Makes a Subscription Service Work?

Subscription services appear to be all the rage these days. Brands like them because they cut out a retail middleman and create a more regular revenue stream. Consumers like them because they’re convenient, offer greater choice, and allow customers to tailor their buying experiences to their needs. But not every product or service is suited to a subscription model, and if you can’t help consumers see the benefits of yours, you won’t get very far.

In a recent article for eConsultancy, Rebecca Sentance recounted a panel discussion that took place recently where panelists discussed the distinction between products that we need, such as food and toiletries, and products that we want, like wine or beauty products. The nature of the products themselves will dictate whether a subscription plan is viable, and the success of similar products as a subscription doesn’t guarantee that a product will go down well on a subscription basis.

“Certain products just don’t work well as a subscription service,” wrote Sentance. “Underwear and socks are a tricky proposition for a subscription because people only need them semi-regularly, but they also don’t work as a rental item, which is how other clothing subscriptions like Rent the Runway succeed with a subscription model.”

An Incentive to Buy

Panelists agreed that to succeed, subscription-based items must offer a regular incentive to buy. The subscription model works best for products and services that customers need regularly (or higher-priced items that they need semi-regularly). But the management of the subscription process is also key: customers won’t be wowed by a subscription process that’s cumbersome, limited and hard to manage. For this reason, it’s critical that subscription businesses have a good management platform in place.

A Good Subscription Platform

Subscription DNA’s subscription management software is ideal for small and medium-sized businesses that wish to build a startup subscription business model. It features group enrollment tools and group communications, email marketing automation, cloud billing automation and payments, intuitive membership management, CRM and premium content, and paywall management. Your customers can even log in and manage their own accounts right from your Web site.

To succeed in the business subscription model, it’s important that you build the type of community that keeps subscription customers engaged, interested and loyal. Contact Subscription DNA via to learn how you can market to, communicate with and support younger consumers.

Top Paywall Considerations for Consumers

Many businesses, such as newspapers, blogs, and video and music streaming services, utilize paywalls that only allow paying subscribers to access content, or that offer samples free of charge to entice viewers into subscribing. Some companies have found this model lucrative, but to be successful, it’s essential to understand the mindset of consumers.

Types of Paywalls

The way your paywall is designed will have a major impact on the number of people who subscribe. Some paywalls don’t allow people to view any content unless they have purchased subscriptions, while other models give access to a limited amount of content before a subscription is required, or provide access to premium content for a fee and access to non-premium content at no charge.

Why Do Consumers Pay for Subscriptions?

A paywall model in which some content is freely accessible and other content is viewable only by subscribers can be successful if your company offers plenty of unique and interesting content. It’s important to put your most desirable content behind the paywall to attract and keep subscribers. This is where market research comes in. Analyzing which content gets the most attention and surveying current and prospective customers to find out which types of content are most appealing to them can help you figure out what people would be willing to pay for.

If your company already has a strong brand identity and produces copious amounts of content, a metered paywall, in which customers can view a set number of pieces of content for free, they must subscribe to view more, maybe the best solution. This model can be successful if customers are already familiar with the type of content your company produces. Providing subscribers with access to high-quality content can elevate the perception of your brand and increase customer loyalty. If you decide to utilize this model, choose a threshold carefully. You don’t want to give away so much free content that few people have an incentive to subscribe, but you want to give customers enough of a taste that they will be intrigued and want more.

Learn How a Paywall Could Help Your Business

Subscription DNA offers paywall software and premium content management features that can be utilized in a variety of ways to suit the needs of your business and to help you attract and retain customers. Our software can be used to restrict access to news articles, white papers, blogs, videos, podcasts, infographics, and other content.

Subscription DNA’s software can verify a user’s subscription status at each visit and prevent workarounds, such as logging in on different devices to view more than the amount of content allowed without a subscription. It also includes a secure subscriber portal where members can manage their subscriptions, profiles, and payments. Contact us today to learn more about how our paywall services can help your business.

Cloud Billing to Continue Steady Growth in 2023

The cloud billing market is increasing in popularity today for businesses across the globe. In addition to benefits such as improved security and mobility, users are using the services to meet compliance requirements and have access to modern business tools not offered with traditional billing software. 

According to the latest research findings, the cloud billing market is expected to reach  $23100 million USD by the end of 2023. This represents a CAGR of 23.9% from 2017. 

We won’t go into too much depth about how businesses can easily cut costs and simplify processes with cloud billing since we cover it in- depth in most of our blog posts, but we wanted to specifically cover the key features offered from Subscription DNA that provide a competitive advantage for businesses looking to make the move to the cloud. 

Our Subscription Cloud Billing Platform is designed specifically for the unique needs of subscription-based businesses. 

We understand that many of these are new start-up and small or growing businesses so we offer different package options to meet those needs. Factors including the number of subscribers, how much the subscription costs and other transaction agreements are used to ensure you’re getting the best cost for services. 

The great benefit of the cloud of course is that as you grow, your billing services can too.

We offer so much more than just a platform to process billing. You also get automation tools for sign-up, subscribing and expiring users of your services, you can set-up recurring billing, and have secure token payment options. 

You’ll also gain access to our reporting tools to quickly mine and analyze data, send out email auto responses, and more.

Want to learn more? We’d be happy to chat with you about all the benefits cloud billing can bring to your business model. Give us a call today! 

Subscription Services News Round-up

subscription service

The subscription services market continues to grow rapidly across the globe and across industries. What started out mostly as a service for consuming online media content has transformed over time to include a myriad of different services and solutions that can be “subscribed” to. Today we’re seeing everything from monthly boxes curated with snack options to regularly replenished shaving razors and cars- yes even cars on subscription plans.

Here is a quick rundown of some of the latest headlines making news in the subscription services world.

Apple Announces Arcade Video Game Subscription Service

The official launch of Apple’s Arcade video game subscription service was announced during the iPhone 11 Keynote and it also showcased some new games that will be available once it’s live including Frogger, Ballistic Baseball, Pac-Man Party Royale and others. The subscription will be much like Xbox Game Pass and available for $4.99 a month to get access to games on any Apple device.

Google Answers with its Own Gaming Subscription Service

Just days after Apple introduced the above-mentioned gaming subscription service its rival Google responded with the launch of its own Google Play Pass gaming service that includes 350 games and apps for Android. As a $4.99 monthly subscription service, customers will get access to different games and apps for playing gaming to editing photos and more.

Volvo is updating its Existing Vehicle Subscription Service

The vehicle subscription service market is still new but automakers like Volvo are already tweaking and modifying their offerings to make it more appealing for consumers and dealers. Part of the updates includes the ability for consumers shopping a dealer lot to buy a car right there to begin the subscription program instead of having to wait for a specific order for the car. They are also adding more crossovers and wagons to the line-up in hopes to reach a wider demographic.

We’ll continue to keep you updated on all things subscription services. Be sure to check back and bookmark the blog. If you’d like to learn more about Subscription DNA and what we can provide to help with billing, invoicing management for subscription-based services, and more – get in touch today!

How to Create a Unique Subscription Service in a Crowded Market

Subscription services have exploded in popularity in recent years. Customers choose subscription services to sample a variety of products or to receive items they regularly use automatically. The field has become so crowded that subscription companies need to identify ways to stand out from the competition. The key is to find a unique niche and to fill a gap that exists.

How to Find Your Niche

Start out with a general idea about the type of products you want to sell. It’s best to focus on an area where you have prior knowledge through education, professional experience, or a hobby.

As an insider, you will understand why people are so passionate about the topic. You may have had personal experiences that others can relate to, or you may have tried and been disappointed by other products, just as your potential customers have been.

The internet can be extremely helpful when it comes to identifying a niche for your business. Blogs and online forums give people of all backgrounds an opportunity to ask questions, share advice, and vent about their frustrations. Reading comments can help you learn what is on people’s minds and identify problems that your business can solve.

Identify Ways to Set Your Company Apart

Research existing subscription services that sell products in the same general category you are thinking about selling. Consider the variety and quality of the products offered and compare those to the cost. Are customers getting their money’s worth? Are they receiving unique or innovative products that they would be unable to find in local stores or online?

If most subscription services in your target area appeal to a wide audience, think about specific groups who may feel left out. For example, if you want to sell meal kits, you might decide to focus on recipes for people who have a limited amount of time, who are vegetarians or vegans, or who have allergies. Perhaps your prospective customers would like to broaden their horizons with meals from other cultures or find healthier ways to make classic favorites.

Create a Unique Subscription Service

Starting a subscription service isn’t necessarily difficult, but standing out in a crowded field can be challenging. Understanding what makes your potential customers tick and recognizing the limitations of other businesses can help you differentiate your subscription service from competitors’.

Signing up for your subscription service and making regular automatic payments should be as straightforward as possible. Subscription DNA can make it easy for customers to enroll and pay for your service so they can focus on enjoying the products they receive. Contact us today to learn more about our subscription membership management services.