Ecommerce is becoming more and more essential. While giants like Amazon and Walmart make certain markets quite competitive, there is 1 best practice that no ecommerce business should ignore: the subscription offer. Amazon calls it “subscribe and save,” which makes sense. Why? Because customers are given a discount if they commit to repeat orders. If you don’t think you can find room in your price margins to offer such a discount, then crunch the numbers again until you do; or better yet, listen to why you must make room for this powerful and effective business strategy.

It Maximizes Customer Retention

To really retain customers, you have to have a killer product that people will want to buy again and again. Once you’ve got that down, then it’s best to put re orders on autopilot with subscription offerings. When you’re able to put your product on set and forget it status, you’ll get a more consistent revenue stream. 

It Makes Inventory Management Much Easier

When you know how much product you’re going to sell ahead of time, you won’t have to worry about over or under-stocking. If you know for sure that you’ll need at least 100 of the same items a month, it makes you quite valuable to the manufacturer. If you’re able to place consistent orders, you may even be able to get a discount as well. 

It Increases Your Return On Marketing Spend

It doesn’t matter if your customers are getting to your site through SEO, PPC, Social Media, or Emails–marketing costs money. Without an auto-stock option, someone may click onan ad, buy 1 product, and then not return; however, if they do sign up for “subscribe and save,” your margins get better: 1 purchase turned into 3 more consecutive purchases makes certain marketing channels super lucrative. As long as you are tracking conversions properly, you should be able to see the change in ROI quickly. 

Implement Subscription Billing With Subscription DNA

Compatible with most CMS’s and frameworks, Subscription DNA makes subscription billing easy. Visit our site or contact us to learn more

If there’s one thing all small business owners and entrepreneurs can agree on, it’s that time is important and being crafty to achieve efficiency is critical. With so many moving parts, it can be difficult to get everything needed done in one day. Limited resources also create a need to choose solutions that serve more than one purpose.

When it comes to getting paid for what you provide, nothing is more critical than the type of billing and invoicing software you use.

Modern businesses are online. They meeting customers on the channels they prefer and they’re creating a presence on social platforms. It only makes sense then, that they will bill customers online too. If you’re a small business in 2020, you need cloud-based billing.

Here are 3 reasons why.

Get Paid On Time

Time is money and getting paid is a critical part of being able to pay your own overhead, employees, bills and other expenses. Not only is paper billing time consuming it’s also hard to keep track of and delays the time you’ll get paid. With automated, online billing you’re more likely to get your customers to pay you on time and quickly.

Save Money

There are so many ways the cloud can save businesses money. Much of the costs saved through automation are translated into funds you can keep and use elsewhere. Employees won’t need to spend time working on invoices manually for example, and no need for additional IT staff to manage and update the solutions in-house also means cost savings.

Stay Secure

Security is on the minds of everyone today. If you want to protect your business data, it is far more secure to have that data in the cloud offsite than in-house stored on a local server. This can stop hackers and phishing scams from leading to bigger threats or breaches. If you want to remain reputable, put your customer’s data privacy first.

Subscription DNA provides a robust billing platform that cloud-based and makes invoicing, billing and receiving payments from your customers easy and hassle-free. Our packages start at $99 per month and are perfect for start-ups, small businesses, and growing businesses.

Contact us today!

It’s not secret that the COVID-19 pandemic is affecting many different industries–and the subscription industry is no exception. Gyms, magazines, SaaS and paywall-centric companies seem to be getting hit the hardest. Even in the face of uncertainty, though, many subscription companies can take steps to not only stay afloat, but thrive. Here’s 3 tips to consider.

Adjust Your Freemium Models to Retain Existing Customers

Now is the time to hold on to what you have: your loyal customers. Rather than shut your existing customers out from your services, offer whatever you can for free. For example, many gyms that were forced to close have both refunded their customers and started to offer virtual work out classes for free. These actions keep their brand awareness alive. When this is all a thing of the past, customers will remember who had their backs. 

Embrace Online Video Services

It’s amazing how much you can accomplish online today. It’s no surprise that subscription streaming providers like Netflix, Hulu, and Amazon are thriving right now; nor is it shocking that grocery delivery services are thriving either. If this is not inline with your capabilities, then consider producing educational content. Colleges aren’t the only ones who’s online courses are in demand. From music to computer lessons–hobbyists and career-driven individuals are always looking to learn new skills. Rather than go to or back to college–and endure the high costs of attendance–people are turning to online courses. If you’re a SaaS company, is there something you can try teaching? If it’s not specifically related to the product, maybe you can offer software development courses.

Show Your Support to The World & Keep Marketing

It’s important to let potential customers know that you’re flexible and supportive. Free incentives are always welcome, but so too is the acknowledgement that everyone is in this together. Don’t let the outbreak stop you from marketing your services or products either: now is the time to stay active on social platforms. Continue to post regularly while actually interacting with the community too. If something catches your eye from a connection of a connection, then like, comment and share! This will create much-needed awareness. Be genuine, supportive, and attentive; in time, old customers will return, and new customers will find you.