What is Drip Marketing? Drip Campaign Tips & Examples

A drip splashing in a pool of water.Marketing is one of the most important jobs a business owner has. Even the best product or service in the world won’t be good for much if no one knows about it! Modern marketing strategies need to be comprehensive – with social media, content marketing, search marketing, direct marketing, traditional marketing, and more working together to create a consistent and compelling brand narrative.

One marketing tactic that’s too often overlooked is drip marketing. Drip marketing is an automated sales process that involves regular, personal pitches to leads and sales prospects over time, usually via email. When done correctly and with the right tools, drip marketing can be a cornerstone of your business’s marketing efforts.

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Find the Right Billing System for Your Subscription Box Business

A man sealing a package for his new subscription box club business.It’s been said that we’re living through the “subscription economy.” The old pay-per-product paradigm is giving way to a recurring, subscription based business model – think Netflix’s usurping of Blockbuster’s home-video throne, or Adobe’s move to offer their Creative suite through a subscription service over the cloud.

Nowhere is this trend more apparent, though, than with the surge in subscription box clubs. Customers pay a monthly subscription fee and receive specialized products in weekly or monthly packages. Everything from necessities like groceries and toiletries to luxuries like perfume, action figures, and wine is now available through a monthly subscription box club.

If you’re an entrepreneur with a great idea for a subscription box business now’s the time to strike while the iron is hot.

But you’ll need more than just a great idea to succeed in the subscription box business. You’ll need seed money, inventory, a marketing plan, a sleek online presence – and not least a good recurring payment management system. That’s where Subscription DNA comes in.  

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