What is Drip Marketing? Drip Campaign Tips & Examples

A drip splashing in a pool of water.Marketing is one of the most important jobs a business owner has. Even the best product or service in the world won’t be good for much if no one knows about it! Modern marketing strategies need to be comprehensive – with social media, content marketing, search marketing, direct marketing, traditional marketing, and more working together to create a consistent and compelling brand narrative.

One marketing tactic that’s too often overlooked is drip marketing. Drip marketing is an automated sales process that involves regular, personal pitches to leads and sales prospects over time, usually via email. When done correctly and with the right tools, drip marketing can be a cornerstone of your business’s marketing efforts.

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What are the Benefits of the Subscription Business Model & Subscription Billing?

A person using an online subscription service on their laptop.If you’re an entrepreneur, business owner, or even a creative freelancer you’ve got two basic options when it comes to bringing in revenue from your customers and clients: charge by the service or product or work out a subscription billing model. The former might sound simpler and easier to sell, but there are numerous advantages to subscription business models – for you and your customers alike.

If this weren’t the case, why would subscription-based businesses be booming right now? Netflix has replaced Blockbuster; Dollar Shave Club has cut into the profits of the corner drug store; waiting for Blue Apron to deliver has become the new grocery shopping; even the e-commerce world has plunged into the subscription game with Amazon’s well-publicized Prime service.

But why is this the case? What are the benefits of the subscription business model? Let’s take a closer look.

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