There is, without a doubt, money to be made from online content. While there are many different ways for you to monetize your content, a metered paywall is arguably one of the most fruitful options. The trick, of course, is getting it right. To some, this is easier said than done–but not to us! Luckily for you, we’ve got some timeless tips that can help your efforts today!
Offer 3 Free Content Views Per Month (And Make it Clear)
A lot of webmasters who utilize metered paywall often wonder how much content they should give away for free, and the answer is 3 pieces per month. Now it goes without saying that all of your content–free and premium–should be top-notch. After all, nobody will want to pay you if you can’t offer them some kind of unique value. Once this is understood, remember to provide users with a clear view counter so that they know when their allotted number of views are up.
Don’t Use The Freemium Model
Make sure to opt for a true metered paywall model instead of a freemium model.
What’s the difference?
Freemium viewers can only view the content that you allow them to view; conversely, metered viewers get free range to view whatever content they want. The advantage of the metered version is that you’ll be able to tell what pieces users like. If you find, for example, that people gravitate toward your podcast, then you know that you should be making more.
Put a 30 Second Delay On Pop-Up Forms
There is nothing more annoying than something that obstructs your view when you first click-through to a piece of content from search. When people land on your free content, they want to test it uninterrupted; so let them. Instead of shoving a sign up form down their gullet the minute they enter your door, give them time to breathe. How? By setting a 30 second delay on pop-up forms.
Now you might be thinking:
What if they leave in less than 30 seconds?
Well if they do, then it’s likely that they weren’t interested to begin with. By setting a 30 second delay on pop-ups, you weed out the low-value browsers and increase the likelihood of conversions from users who actually like what you’re producing.
Need a Reliable Paywall Subscription Software? Try Subscription DNA
Our paywall software is a truly flexible and easy to use platform. Building out your metered paywall really couldn’t be easier. If you have any questions, feel free to fill out the form below, and we’ll get back to you shortly.