Subscription Services News Round-up

subscription service

The subscription services market continues to grow rapidly across the globe and across industries. What started out mostly as a service for consuming online media content has transformed over time to include a myriad of different services and solutions that can be “subscribed” to. Today we’re seeing everything from monthly boxes curated with snack options to regularly replenished shaving razors and cars- yes even cars on subscription plans.

Here is a quick rundown of some of the latest headlines making news in the subscription services world.

Apple Announces Arcade Video Game Subscription Service

The official launch of Apple’s Arcade video game subscription service was announced during the iPhone 11 Keynote and it also showcased some new games that will be available once it’s live including Frogger, Ballistic Baseball, Pac-Man Party Royale and others. The subscription will be much like Xbox Game Pass and available for $4.99 a month to get access to games on any Apple device.

Google Answers with its Own Gaming Subscription Service

Just days after Apple introduced the above-mentioned gaming subscription service its rival Google responded with the launch of its own Google Play Pass gaming service that includes 350 games and apps for Android. As a $4.99 monthly subscription service, customers will get access to different games and apps for playing gaming to editing photos and more.

Volvo is updating its Existing Vehicle Subscription Service

The vehicle subscription service market is still new but automakers like Volvo are already tweaking and modifying their offerings to make it more appealing for consumers and dealers. Part of the updates includes the ability for consumers shopping a dealer lot to buy a car right there to begin the subscription program instead of having to wait for a specific order for the car. They are also adding more crossovers and wagons to the line-up in hopes to reach a wider demographic.

We’ll continue to keep you updated on all things subscription services. Be sure to check back and bookmark the blog. If you’d like to learn more about Subscription DNA and what we can provide to help with billing, invoicing management for subscription-based services, and more – get in touch today!

Younger Americans Are the Perfect Demographic for Subscriptions

It’s not a secret that young Americans of the millennial generation are in different financial straits than their parents. Many of them have thousands of dollars of student loan payments – which necessitates hefty monthly bills – so they’re not making large purchases such as homes and vehicles at the same rate that older generations did. Instead, they’re looking for goods and services they can pay for monthly. For this reason, young people are driving what’s becoming known as the subscription economy.

Why Subscriptions?

Since younger people don’t have the lump sums for large payments, they prefer to buy on a month-to-month basis. In fact, 92 percent have active subscription services, according to a recent survey conducted by Vantiv and Socratic Technologies. According to recent data from the Consumer Technology Association, music and video streaming services alone are projected to generate close to $32.3 billion in revenue in 2020. Add in everything else younger Americans are buying by subscription such as clothing, cosmetics, wine and beer, shaving supplies, musical instruments, and even cars, and the potential of subscription selling becomes enormous.

For these younger Americans, the subscription economy offers an option that’s simple, predictable, recurring and tailored for them. It’s probable that as this generation ages and becomes more financially secure, their subscription habits will likely stay with them. For this reason, it makes sense for companies to marketing subscription services towards the millennial generation for the long term.

How Do Subscriptions Benefit Your Business?

One of the biggest benefits of a subscription model is more regular and predictable cash flow. For smaller businesses or new businesses, the subscription model provides an opportunity to compete with larger or better-established companies. With an understanding that young American consumers are the highest adopter of subscription services, companies should be placing marketing dollars towards that demographic today to ultimately increase company value. It’s vital, however, to have an effective infrastructure for subscription management in place.

Look for a Dedicated Subscription Management Platform

Subscription DNA’s subscription management software is ideal for small businesses, and features group enrollment tools and group communications, email marketing automation, cloud billing automation and payments, intuitive membership management, CRM and premium content and paywall management. Your customers can even log in and manage their own accounts right from your Web site.

Even small businesses just beginning to use the subscription model can quickly and easily build the type of community that keeps subscription customers engaged, interested and loyal.

Contact Subscription DNA to learn how you can market to, communicate with and support younger consumers.   

3 Great Metered Paywall Tips To Gain More Paying Subscribers

There is, without a doubt, money to be made from online content. While there are many different ways for you to monetize your content, a metered paywall is arguably one of the most fruitful options. The trick, of course, is getting it right. To some, this is easier said than done–but not to us! Luckily for you, we’ve got some timeless tips that can help your efforts today!

Offer 3 Free Content Views Per Month (And Make it Clear)

A lot of webmasters who utilize metered paywall often wonder how much content they should give away for free, and the answer is 3 pieces per month. Now it goes without saying that all of your content–free and premium–should be top-notch. After all, nobody will want to pay you if you can’t offer them some kind of unique value. Once this is understood, remember to provide users with a clear view counter so that they know when their allotted number of views are up.  

Don’t Use The Freemium Model

Make sure to opt for a true metered paywall model instead of a freemium model.  

What’s the difference?

Freemium viewers can only view the content that you allow them to view; conversely, metered viewers get free range to view whatever content they want. The advantage of the metered version is that you’ll be able to tell what pieces users like. If you find, for example, that people gravitate toward your podcast, then you know that you should be making more.

Put a 30 Second Delay On Pop-Up Forms

There is nothing more annoying than something that obstructs your view when you first click-through to a piece of content from search. When people land on your free content, they want to test it uninterrupted; so let them. Instead of shoving a sign up form down their gullet the minute they enter your door, give them time to breathe. How? By setting a 30 second delay on pop-up forms.

Now you might be thinking:

What if they leave in less than 30 seconds?

Well if they do, then it’s likely that they weren’t interested to begin with. By setting a 30 second delay on pop-ups, you weed out the low-value browsers and increase the likelihood of conversions from users who actually like what you’re producing.  

Need a Reliable Paywall Subscription Software? Try Subscription DNA

Our paywall software is a truly flexible and easy to use platform. Building out your metered paywall really couldn’t be easier. If you have any questions, feel free to fill out the form below, and we’ll get back to you shortly.



Building Customer Engagement and Brand Loyalty for Subscription Services

Nowadays, companies are offering a wide variety of services via subscription. It’s a new business model that is particularly appealing to younger generations who are used to subscribing for everything including entertainment, clothing, self-care products, and even cars.

But offering products and services via subscription isn’t enough. To keep a loyal base of subscribers, your organization must have a formal brand loyalty plan that will keep customers from straying to the services of competitors. In a highly competitive space with a business model based on recurring revenue, it’s important for subscription brands to create experiences that keep customers coming back.

Following are some tips for building a brand loyalty program with your subscription service.

Provide self-service.

Customers don’t like having to call your contact center or sales associates. They’d prefer to manage their subscriptions themselves, so ensure that this service is available to them. They’d like to change their information or payment methods and check on their latest order without help from an agent, if possible.

Ensure you have an email program.

Building loyalty for subscription services requires regular email marketing, preferably right off the subscription platform. Ensure that the platform you choose has a drip marketing feature that allows you to stratify your subscriber base to ensure that you’re making the right offers at the right time (and not, for example, sending emails urging a renewal to a first-time customer who just signed up).

Provide the right price point.

Many customers might be hesitant if they need to commit too much upfront to your subscription service. Ensure that they can start small and expand. Subscription pricing strategies can be tiered according to functionality, include discounts for larger purchases or be metered according to usage levels. You can also build in a rewards program that tempts customers into larger purchases. Experts recommend offering one higher priced tier over your ideal price tier in order to give the impression customers are getting a good deal.

Get your billing right.

Because of its nature, the subscription model has far more complex billing than “Buy one widget, pay for one widget.” Ensure you’re choosing a subscription management platform that allows you to bill in a variety of ways (annually, monthly, etc.) that might be attractive to your subscriber base. Flexibility will keep customers coming back.

Choose a platform designed for subscription management.

Subscription DNA’s subscription management software features group enrollment tools and group communications, email marketing automation, cloud billing automation and payments, intuitive membership management, CRM and premium content and paywall management.

With the ability to connect users into a subscriber group, companies can build the type of community that keeps subscription customers engaged, interested and – most importantly – loyal.

Contact Subscription DNA to learn how you can not only attract more subscription customers but keep them loyal into the future. 

Subscriptions Services News Round-up: May 2019

We talk a lot about subscription services here on the blog and why they’ve become such a popular and important space for businesses to operate in.

News about companies launching into space is constantly being announced as businesses large and small place their stake in the market. In this post, we’re overviewing some of the latest news headlines being announced regarding subscription services.

Apple, who is no stranger to innovation, understands how big the subscription services market is and has been working on a number of different angles to capitalize on it. It even said recently that it’s shifting focus on the services side of its business as iPhone sales continue to fall.

In its recent quarter which closed in March, the company had reached a record high of over 390 million paid subscriptions for Apple Services.

From a possible gaming subscription service that many are calling a “Netflix for games” to a monthly news subscription service, the tech giant knows exactly what consumers want and is making efforts to deliver.

Speaking of the Netflix comparison, another company that’s starting to offering subscription services and being compared to the streaming video company is Enterprise. The car rental company has kicked off a rental subscription service for cars in three states that lets drivers swap the car they’re driving out up to 4 times a month.

In a world where convenience and experience are highly valued, it makes sense that people are going to look to innovations as a way to consume, test out and even invest in new products and services.

Whether you’re a small start-up or a larger well-known company – there’s a piece of the pie for everyone in this budding industry. So long of course, as you use all the tools at your disposal required to invoice, bill, manage and maintain the subscription services.

That’s where we come in.

Subscription DNA provides a robust administrative console for managing accounts, automating the recurring invoices, processing transactions and more. Get subscription billing, subscription management, paywalls and authentication all in one powerful SaaS platform.

Contact us today!