If you run a website or blog, there comes a point when it’s time to stop doing it for the love of the craft and start to make a little money off of your efforts. Unfortunately, this is very often more easily said than done.
There are a lot of different ways to monetize your blog or website, from embedded advertisements (which we don’t recommend) to selling merchandize. One controversial method is the paywall. Basically, users can’t access certain content, or certain amounts of content with metered paywalls, without paying for a membership or one-off usage fee.
Paywalls are popular with many large, legacy media sites like The New York Times and other publications that got their start in print. But how much can these sites offer guidance to a small, upstart site like yours? Can the paywall model with smaller sites?
The answer to this question is different for everyone. Take a look at some of the pros and cons of the paywall model below to help decide if it’s right for you and your site.
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