A drip splashing in a pool of water.Marketing is one of the most important jobs a business owner has. Even the best product or service in the world won’t be good for much if no one knows about it! Modern marketing strategies need to be comprehensive – with social media, content marketing, search marketing, direct marketing, traditional marketing, and more working together to create a consistent and compelling brand narrative.

One marketing tactic that’s too often overlooked is drip marketing. Drip marketing is an automated sales process that involves regular, personal pitches to leads and sales prospects over time, usually via email. When done correctly and with the right tools, drip marketing can be a cornerstone of your business’s marketing efforts.

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