What is Drip Marketing? Drip Campaign Tips & Examples

A drip splashing in a pool of water.Marketing is one of the most important jobs a business owner has. Even the best product or service in the world won’t be good for much if no one knows about it! Modern marketing strategies need to be comprehensive – with social media, content marketing, search marketing, direct marketing, traditional marketing, and more working together to create a consistent and compelling brand narrative.

One marketing tactic that’s too often overlooked is drip marketing. Drip marketing is an automated sales process that involves regular, personal pitches to leads and sales prospects over time, usually via email. When done correctly and with the right tools, drip marketing can be a cornerstone of your business’s marketing efforts.

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10 Best Time Management Tips for Small Business Owners

A man with his head face-down on a desk, surrounded by a clock, laptop computer, and calendar.

Running a small business is hard. Between administration, managing employees, marketing, chasing leads, taking care of clients, managing your web presence, and the myriad other activities that are necessary for business owners in the 21st Century, there’s hardly any time left to actually do whatever it is you started your business to do!

Unfortunately, there’s not a lot you can do about being busy. As a small business owner you’re always going to have a pretty packed schedule – at least until you reach the level of success where you can pay other people to do the heavy lifting for you. The best you can do is make sure your time is well-managed, so you can pack as much productivity into the time you have as possible.

Here are our favorite time management tips for small business owners. Hopefully they’ll help you and your business thrive through even the most hectic of working days.

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