Cloud Billing to Continue Steady Growth in 2023

The cloud billing market is increasing in popularity today for businesses across the globe. In addition to benefits such as improved security and mobility, users are using the services to meet compliance requirements and have access to modern business tools not offered with traditional billing software. 

According to the latest research findings, the cloud billing market is expected to reach  $23100 million USD by the end of 2023. This represents a CAGR of 23.9% from 2017. 

We won’t go into too much depth about how businesses can easily cut costs and simplify processes with cloud billing since we cover it in- depth in most of our blog posts, but we wanted to specifically cover the key features offered from Subscription DNA that provide a competitive advantage for businesses looking to make the move to the cloud. 

Our Subscription Cloud Billing Platform is designed specifically for the unique needs of subscription-based businesses. 

We understand that many of these are new start-up and small or growing businesses so we offer different package options to meet those needs. Factors including the number of subscribers, how much the subscription costs and other transaction agreements are used to ensure you’re getting the best cost for services. 

The great benefit of the cloud of course is that as you grow, your billing services can too.

We offer so much more than just a platform to process billing. You also get automation tools for sign-up, subscribing and expiring users of your services, you can set-up recurring billing, and have secure token payment options. 

You’ll also gain access to our reporting tools to quickly mine and analyze data, send out email auto responses, and more.

Want to learn more? We’d be happy to chat with you about all the benefits cloud billing can bring to your business model. Give us a call today! 

Subscription Services News Round-up

subscription service

The subscription services market continues to grow rapidly across the globe and across industries. What started out mostly as a service for consuming online media content has transformed over time to include a myriad of different services and solutions that can be “subscribed” to. Today we’re seeing everything from monthly boxes curated with snack options to regularly replenished shaving razors and cars- yes even cars on subscription plans.

Here is a quick rundown of some of the latest headlines making news in the subscription services world.

Apple Announces Arcade Video Game Subscription Service

The official launch of Apple’s Arcade video game subscription service was announced during the iPhone 11 Keynote and it also showcased some new games that will be available once it’s live including Frogger, Ballistic Baseball, Pac-Man Party Royale and others. The subscription will be much like Xbox Game Pass and available for $4.99 a month to get access to games on any Apple device.

Google Answers with its Own Gaming Subscription Service

Just days after Apple introduced the above-mentioned gaming subscription service its rival Google responded with the launch of its own Google Play Pass gaming service that includes 350 games and apps for Android. As a $4.99 monthly subscription service, customers will get access to different games and apps for playing gaming to editing photos and more.

Volvo is updating its Existing Vehicle Subscription Service

The vehicle subscription service market is still new but automakers like Volvo are already tweaking and modifying their offerings to make it more appealing for consumers and dealers. Part of the updates includes the ability for consumers shopping a dealer lot to buy a car right there to begin the subscription program instead of having to wait for a specific order for the car. They are also adding more crossovers and wagons to the line-up in hopes to reach a wider demographic.

We’ll continue to keep you updated on all things subscription services. Be sure to check back and bookmark the blog. If you’d like to learn more about Subscription DNA and what we can provide to help with billing, invoicing management for subscription-based services, and more – get in touch today!

Younger Americans Are the Perfect Demographic for Subscriptions

It’s not a secret that young Americans of the millennial generation are in different financial straits than their parents. Many of them have thousands of dollars of student loan payments – which necessitates hefty monthly bills – so they’re not making large purchases such as homes and vehicles at the same rate that older generations did. Instead, they’re looking for goods and services they can pay for monthly. For this reason, young people are driving what’s becoming known as the subscription economy.

Why Subscriptions?

Since younger people don’t have the lump sums for large payments, they prefer to buy on a month-to-month basis. In fact, 92 percent have active subscription services, according to a recent survey conducted by Vantiv and Socratic Technologies. According to recent data from the Consumer Technology Association, music and video streaming services alone are projected to generate close to $32.3 billion in revenue in 2020. Add in everything else younger Americans are buying by subscription such as clothing, cosmetics, wine and beer, shaving supplies, musical instruments, and even cars, and the potential of subscription selling becomes enormous.

For these younger Americans, the subscription economy offers an option that’s simple, predictable, recurring and tailored for them. It’s probable that as this generation ages and becomes more financially secure, their subscription habits will likely stay with them. For this reason, it makes sense for companies to marketing subscription services towards the millennial generation for the long term.

How Do Subscriptions Benefit Your Business?

One of the biggest benefits of a subscription model is more regular and predictable cash flow. For smaller businesses or new businesses, the subscription model provides an opportunity to compete with larger or better-established companies. With an understanding that young American consumers are the highest adopter of subscription services, companies should be placing marketing dollars towards that demographic today to ultimately increase company value. It’s vital, however, to have an effective infrastructure for subscription management in place.

Look for a Dedicated Subscription Management Platform

Subscription DNA’s subscription management software is ideal for small businesses, and features group enrollment tools and group communications, email marketing automation, cloud billing automation and payments, intuitive membership management, CRM and premium content and paywall management. Your customers can even log in and manage their own accounts right from your Web site.

Even small businesses just beginning to use the subscription model can quickly and easily build the type of community that keeps subscription customers engaged, interested and loyal.

Contact Subscription DNA to learn how you can market to, communicate with and support younger consumers.   

Subscriptions Services News Round-up: May 2019

We talk a lot about subscription services here on the blog and why they’ve become such a popular and important space for businesses to operate in.

News about companies launching into space is constantly being announced as businesses large and small place their stake in the market. In this post, we’re overviewing some of the latest news headlines being announced regarding subscription services.

Apple, who is no stranger to innovation, understands how big the subscription services market is and has been working on a number of different angles to capitalize on it. It even said recently that it’s shifting focus on the services side of its business as iPhone sales continue to fall.

In its recent quarter which closed in March, the company had reached a record high of over 390 million paid subscriptions for Apple Services.

From a possible gaming subscription service that many are calling a “Netflix for games” to a monthly news subscription service, the tech giant knows exactly what consumers want and is making efforts to deliver.

Speaking of the Netflix comparison, another company that’s starting to offering subscription services and being compared to the streaming video company is Enterprise. The car rental company has kicked off a rental subscription service for cars in three states that lets drivers swap the car they’re driving out up to 4 times a month.

In a world where convenience and experience are highly valued, it makes sense that people are going to look to innovations as a way to consume, test out and even invest in new products and services.

Whether you’re a small start-up or a larger well-known company – there’s a piece of the pie for everyone in this budding industry. So long of course, as you use all the tools at your disposal required to invoice, bill, manage and maintain the subscription services.

That’s where we come in.

Subscription DNA provides a robust administrative console for managing accounts, automating the recurring invoices, processing transactions and more. Get subscription billing, subscription management, paywalls and authentication all in one powerful SaaS platform.

Contact us today!

Success with Subscription-Based Content Requires Focus and a Good Platform

It’s been a rough year for media companies, and 2019 has barely started. Layoffs at BuzzFeed, Verizon Media and Gannett have underscored that traditionally successful media organizations – even in the modern digital age – are having a hard time making ends meet in an era when readers expect everything for free.

It’s become increasingly apparent that to survive, media companies will need to create enough value that audiences will pay for it through a paywall or subscription. This means boosting the quality of the content and trying not to be all things to all readers.

Creating Quality Niche Content

“To be successful in the future, publishers should still create the niche content that draws audiences – for which they might even pay a subscription fee,” wrote Sarah Sluis for AdExchanger. “But publishers must find new and creative ways to monetize those passionate audiences, to entice brands to connect with them and complement their platform advertising.”

Offering free content in competition with platforms such as Facebook and Google is a losing strategy. Likewise, offering generic, poorly prepared content under a paywall is also a losing strategy.

Companies with media aspirations need to identify their potential super-users, produce high-quality content aimed at those readers and then induce them to pay for it. At a recent AdExchanger media event, Bloomberg CEO Justin Smith called it a “radical resizing and rethinking, and reality acceptance process” and noted that companies “have to deal with the realities of 2019.”

A Sturdy Subscription Platform

Content isn’t the only challenge, however. Most media companies don’t have a solid foundation in place for creating a paywall. Software-as-a-service-based solutions such as the offerings we provide to clients can help media companies and others build a custom process that precisely matched their business model.

“To run a successful subscription-based web site, you need the right subscription billing and membership tools and the right team,” according to Subscription DNA. “[Our] clients range from small businesses to large ventures serving remote software, educational enrollment to video delivery, digital and print publications, e-learning, medical programs and more including both retail bricks/mortar establishments and online web applications.”

The solution enables not only payment collection and reporting, but subscriber communications and marketing, group email notifications and membership management. Contact us today to get started!